About me


Hey, I'm Sara. I'm founder of IMBY. We're a holistic lifestyle brand that helps women declutter their lives and life more mindfully.

I'm a design thinking nerd. I love using the elements of human centered design in building projects that matter, and have worked both one-on-one and in workshops of 10 to 150 people to integrate design thinking principles into building new things- businesses, projects, or internal company programs.

I write on ethical and responsible fashion, sustainable living, business, and intentionalism as a contributor to mindbodygreen, Forbes, Startup Fashion, and serve as entrepreneur-in-residence at AlleyWatch, the largest publication focused on the NYC startup and tech scene. Previously I've consulted to EILEEN FISHER on their woman-owned business grant program. 

Before founding IMBY, I served as Vice President of Programs and Strategy at PresenTense, a social entrepreneurship accelerator where I worked with over 300 entrepreneurs on building their businesses utilizing and developing design thinking curriculum.

I love yoga, karaoke, and seeing the world through the lens of my camera. I'm a junky for wellness and stress reduction. And I believe all dessert must include chocolate.