Finding your target customers

Finding your target customers


So you want to launch a business? It’s time to find your tribe! In this session we will work together to determine how to find and get to know your ideal customer so you can market in a way that speaks to them.

Key takeaways:

  1. How to create customer archetypes
  2. How to use customer data to make your marketing irresistible
  3. How to find and distill value from the other brands in your market
  4. Where to find your ideal customers
  5. How to use empathic interviews to understand your potential customers

60 minutes