My promise

I'll help you get on your way towards building a sustainable business. I will push you to think about the big picture and the small details, and how to involve your user at the center of it all. I will help make design thinking concepts relevant to your project, your team, or the attendees of your meeting or conference so that you can get out of your head and into the mindset of the people you want to serve, making your offerings instantly desirable.


Sara carefully listened to each and every challenge I was facing and helped me navigate a successful business launch. With her help, I was able to launch a month before originally expected! I would highly recommend working with Sara, her background as a founder paired with her creative ways to tackle roadblocks is invaluable to my business.
When I was starting out, Sara’s advice was invaluable. She was practical, had tangible suggestions and clear examples that helped me get quick clarity on how others were handling some issues.


About Me

Hey, I'm Sara.

I'm founder of IMBY. We make closets - and mornings - simpler by highly curating a mix-and-match collection of womenswear, all ethically and sustainably-made.

I'm a design thinking nerd. I love using the elements of human centered design in building projects that matter, and have worked both one-on-one and in workshops of 10 to 150 people to integrate design thinking principles into building new things- businesses, projects, or internal company programs.

I write on ethical and responsible fashion, sustainable living, business, and intentionalism as a contributor to mindbodygreen, Startup Fashion, and more. I'm the co-founder of the Ethical Fashion Retailers Network, and the entrepreneur-in-residence at AlleyWatch, the largest publication focused on the NYC startup and tech scene. I also consult to EILEEN FISHER on their woman-owned business grant program. 

Before founding IMBY, I served as Vice President of Programs and Strategy at PresenTense, a social entrepreneurship accelerator where I worked with over 300 entrepreneurs on building their businesses utilizing and developing design thinking curriculum.

I love yoga, karaoke, and seeing the world through the lens of my camera. I'm a junky for wellness and stress reduction. And I believe it's not dessert if it doesn't include chocolate.