i help companies understand the humans they serve
for stronger conversion, retention, and brand loyalty.
Recent projects I’ve enjoyed WORKING ON:
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Facilitating a workshop for Katten united mentors and mentees to envision a stronger leadership development program across power dynamics.
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Working with Rasa on product launch and positioning, optimizing customer experience through clear copy, email funnels and storytelling, and copy across all marketing channels
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Supporting abc carpet & home in codifying their social impact efforts, creating clearer language to demonstrate their products’ impact, and educating staff on the new system.
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Capturing Sotela’s essence by creating new website copy that represents their commitment to sustainability, inclusivity, and celebration of their Latina heritage.
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My Don’t Ghost Me Audit looks at areas of friction and confusion for customers, pinpoints areas of opportunities, and provides clear, easy action steps for brands looking to optimize conversions and minimize churn across departments.
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I love bringing products and brands to life. From market research to finding the customer needs’ sweet spot, sculpting narratives and language, and crafting launching plans, we’ll position your product to be competitive on the market along with a comprehensive creative strategy to match.
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I facilitate design thinking experiences to help companies navigate strategic challenges and for internal training, and I provide strategic advising to small and emerging brands.
Services I provide:
Let's make magic
☺︎
Let's make magic ☺︎
My background in design thinking and equity-centered design informs my focus on the needs of the humans you seek to serve. Customers aren’t customers in a vacuum but multifaceted humans with various needs, desires, behaviors, and beliefs.
Finding where you fit in is the sweet spot—and it’s the work I love to do. Once we understand who your customers are in a multidimensional way, we can craft a strategy and integrate it into creative work to meet them where they’re at.
My favorite work includes facilitation, strategy, and creative facets. I help guide the process, create the structure, and then implement it.
Plus, as an herbalist, I integrate my 500+ hours of training into my understanding of wellness and wellness-focused CPG products. Buzzinga* ⚡️
*oh yeah, you should also know I am a little goofy, and while I work hard to produce great work, I don’t hold anything too preciously. I also love writing disclaimers. Especially rambly, ridiculous ones that surprise and delight the customers who actually read ‘em.