Positioning + Messaging

for CPG and wellness brands

You’ve worked so hard on your product—let’s make sure your people truly get it

You know your product is great. You know it solves a need. It fills a gap in the market.

But your potential customers don’t.

What if you had a brand bible that helps you articulate exactly what makes your brand unique and valuable? One stocked full of language you can use, from buyer pitches to packaging to marketing?

Let’s make it happen so you have the confidence, clarity, and consistency needed for an irresistible brand.

The Process

1/ Customer research

We deep dive into who your customers are and their world, using my nearly 15 year background in design thinking. We understand what works, what doesn’t, their demographics, psychographics, and paint a picture from there.

2/Market research

As important as your customers are, so is understanding the market your product lives in. We dive into what’s out there to best understand how your product compares to others in the space, and the differentiating factors.

3/ Positioning

Armed with the in-depth understanding of your customers and market, plus a deep dive into your product, we define your Unique Product Value. How does this product matter in the market? What role does is serve for your customers?

4/ Messaging

Lastly, we dive into how we talk about it all! What language we use, the tone of the brand, and the nitty gritty details like taglines, social hooks, product descriptions, your pitch, founder’s bio, brand description, and marketing copy. Your messaging is rooted in the work we’ve completed and tailored to your audience and positioning, so you always have the right thing to day in the right contexts.

What’s included

  • Four 1-hour strategy sessions where we deep-dive into your brand, your founder story, your customers, and what makes your product unique. I’ll guide the process; you just show up.

    In our last session together, I will present your final deck, ensuring you feel confident moving forward with everything we created together.

  • A deck that includes all the essentials to talk about, pitch, and market your brand:

    • Brand positioning primer

      • Brand promise

      • Differentiators

      • Customer segment profiles

    • Messaging inclusions:

      • Core messaging pillars

      • Brand promise

      • Up to 3 product descriptions

      • Founder bio

      • Company bio/”about us”

      • Your dialed-in pitch for buyers

      • Defined content buckets

      • 10 social hooks

    This deck will be your brand bible that you refer to when creating everything from packaging copy to investor decks and beyond. The deliverables will provide clarity, confidence, and consistency across the brand.

  • I’m a three-time founder, have advised 500+ entrepreneurs in starting and building businesses, and run my own CPG pop-up shop, Little Nosh. I come to this experience bringing my years of experience helping brands speak to their customers, as a store owner who has spent many hours seeing how customers interact with emerging CPG products, and as a founder who's been there and gets how challenging it all is. I have one goal: to help you build and grow your brand, and to make you feel supported in getting there.

Let's chat

  • Sara understands people, sometimes even better than they understand themselves. She has an innate ability to write and ideate from a place of understanding her audience’s motivation. Their desires. And in today’s day and age, perhaps even more importantly, she knows how to speak to audiences with respect. With empathy for where they are, and who they are.

    Ben Lovejoy, Brand Director, Rasa

  • A strategist with a pop up pantry shop, who talks to her customers and learns about how and what they shop… who better to talk brand strategy with? If you’re looking for a strategist to help you with your brand, Sara is a great person to talk to.

    Lex Evan, Founder, Lex Bakes