44: Practical and mystical tools for building and scaling a wellness startup with Michelle Pellizzon of Holisticism

 
Portrait by  GREY + ELLE .
 

I am thrilled to have Michelle Pellizzon, founder and CEO of Holisticism, as my first repeat guest on Medium Well! Michelle’s first episode (episode 25) on her health and healing journey, her career, wellness, and how she came to start Holisticism was well-loved, and she’s back for round two to talk all things business. This episode is a deep dive into how she started Holisticism, what practical and mystical tools she used, her advice for starting something new, and lots of helpful nitty-gritty details on building a mission-driven business. If you are an entrepreneur, someone considering starting a side hustle, or just want to learn about the behind-the-scenes of a fast-growing startup, you will love and learn so much from this episode.

In this episode, we discuss:

  • Why Michelle is sharing more of her behind-the-scenes at Holisticism

  • Using KPIs (key performance indicators) to chart your growth

  • How to determine which KPIs to use in your business

  • The importance of starting with why

  • What Michelle’s KPIs currently look like for Holisticism

  • Why entrepreneurship is really a personal development tool

  • How to build a content business model

  • Why Holisticism has two business models

  • How Michelle uses her intuition to run her business

  • How to use content as a laboratory

  • The importance of vulnerability in business

  • How Michelle used user interviews to scale her business

  • How Michelle integrates mysticism and spiritual tools into her operations

  • How to not get distracted by all the tools out there

  • Which tools Michelle used to start her business and which she uses regularly now

  • The question Michelle asks herself every day to stay in alignment in her business

  • Michelle’s approach to alternative revenue streams and funding options— and why she gave the money she fundraised back

  • How Michelle scaled her business

  • The importance of reaching out to your network and strategic partnerships

  • How to increase your SEO (search engine optimization)

  • Michelle’s productivity tips

  • How Michelle determines what she wants to focus on next in her business

  • Michelle’s advice for learning new things in business

Mentioned in this episode:

All the deets:

  • Sign up for the newsletter, read the blog, f ind upcoming online workshops and/or sign up to work with a facilitator at Holisticism.com (or sign up as a facilitator!)

  • You can find Holisticism on Instagram at @holisticism, and Michelle’s personal account at @betterbymichelle

  • Tag me (@saraweinreb) and Michelle/Holisticism on Instagram with your favorite takeaways from the episode!

Related episodes:

  • Episode 39: Akashic Records with Ashley Wood

  • Episode 40: Connecting to your intuition with Jessica Peppler

  • Episode 6: Tarot reading with Helen Miamii Moon

  • Episode 21: Natal chart reading with Dani Beinstein

  • Episode 3: Human design reading with Jaclyn Michelle

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Psst- I would love it if you would consider rating/reviewing/subscribing to Medium Well! That helps me gain visibility and so others can experience the awkward and vulnerable things I put out on the internet. I would be most grateful! And always feel free to reach out with ideas/comments/questions/feedback on Instagram— I’m @saraweinreb!

Sara Weinreb