Writing and Strategy

My background in design thinking and equity-centered design informs my focus on the needs of the humans you seek to serve. Customers aren’t customers in a vacuum—they are multifaceted humans with various needs, desires, behaviors, and beliefs.

Finding where you fit in is the sweet spot—and it’s the work I love to do. Once we work together to understand who your customers are in a multidimensional way, we can craft a strategy and integrate it into creative work to meet them where they’re at.

My favorite work includes facilitation, strategy, and creative facets. I help guide the process, create the structure, and then put it into action with clear and compelling copy. I work with your creative team—designers, creative directors, marketing staff—to bring the vision to life.

Plus, as an herbalist, I can integrate my 500+ hours of training into a deeper understanding of wellness and wellness-focused CPG products. Buzzinga* ⚡️

*oh yeah, you should also know I am a little goofy, and while I work hard to produce great work, I don’t hold anything too preciously. I also love writing disclaimers. Especially rambly ridiculous ones that make your customers who actually read the fine print laugh.