30: The history and heritage of artisan fashion and why fast fashion is a threat, and getting started with ethical fashion with Livia Firth of Eco-Age and Marianne Hernandez

Portrait by  GREY + ELLE .

This episode is a bit different than usual— I had the opportunity to interview ethical and sustainable fashion advocate and entrepreneur Livia Firth,  Co-founder and Creative Director of Eco-Age and founder of the Green Carpet Challenge and Marianne Hernandez, President of PACUNAM, the foundation for maya cultural and natural heritage, and decided to record it for the podcast! The two of them partnered with a handful of other individuals to create a short documentary, Fashionscapes: Artisans Guatemaya, which “tells the story of the rich heritage and craftsmanship of Guatemala’s 1 million artisans.” We sat down after the premiere at Parsons and they answered my questions about the film and their views on ethical, sustainable, and artisan fashion.

In this episode, we discuss:

  • How the documentary came to be

  • The “handprint” of fashion and how artisanship fits into the landscape of ethical fashion

  • Comparing artisan and couture fashion

  • The most important thing to consider when buying new clothes

  • If fair trade certification is necessary on artisan goods

  • The role of government engagement and regulation in artisanship

  • How to avoid greenwashing and determining if something is truly fair fashion

  • Is ethical fashion really that expensive?

  • How fast fashion is one of the biggest threats to artisanship

Mentioned in this episode:

All the deets:

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Sara Weinreb